As the creator of HOOKED CO. I wanted to create more than just an apparel company, rather, a brand that would pay tribute to the action sports community and stand up for the outdoors. HOOKED CO. was created to represent the outdoor enthusiasts who love and appreciate action sports and everything thats comes with it. The idea stems from that one moment you’re instantly ‘hooked’ on a new sport or activity, and fall in love with everything surrounding it.